A company by
Adela Pereira
We are Álvar because we are deeply inspired by the figure of Álvar Núñez Cabeza de Vaca.
Álvar was a Renaissance explorer whose bravery, adaptability, and respect for the cultures he encountered along his journey made a difference in history.
His humanistic approach and ability to turn challenges into opportunities perfectly align with our vision of wine tourism:
innovating and transforming
with technology and knowledge.
Moreover, this name holds a special meaning for Adela. Her second surname is Álvarez, but her great-grandfather shortened it, as it was originally Álvarez Taladriz Cabeza de Vaca. We like to imagine that, in some way, we are descendants of this great man, making it even more meaningful to carry his legacy in our company's name.
ADELA
This well-traveled Riojan is empathetic and disciplined.
She’s a little obsessed with helping the wine industry seize and profit from digital opportunities.
Offer her a good wine and a great conversation, and you’ll make her happy.
JOSE
He is responsible for making things go smoothly, always seeking the best solution while paying attention to detail. A developer and a multi-time engineer, if you want to know how to do something, just ask him.
Nature, his family, and physical exercise are his greatest joys.
CARLOS
He’s our expert in ads on any platform—a true wizard at stretching budgets to drive high-quality traffic to your online store or campaign, the kind that converts into sales.
If he’s not in front of a screen, you’ll probably find him on his bike.
ARMANDO
He’s in charge of turning designs into code. Fast and tireless, you can be sure the work will be delivered just as expected. A programmer almost from birth.
His hobby is his work—no one knows of any other. This guy is seriously impressive.
JULIETA
Expert in wine tourism and gastronomy. Sharing stories through cultural heritage is one of her greatest passions (one might even say dangerous). She measures life in the beauty of simple details.
Faithful believer that human development and creativity are best enjoyed through a good pairing.
We are a team that listens to you.
We are on your side.
And we make things easy for you so you can show results.
Shall we talk?
If you think you could get more out of your wine tourism, website, online store, or wine club—match! We’re a team that listens, supports you, and makes things easy so you can showcase real results. Leave us your details, and we’ll get in touch with you:
We are Álvar because we are deeply inspired by the figure of Álvar Núñez Cabeza de Vaca.
Álvar was a Renaissance explorer whose bravery, adaptability, and respect for the cultures he encountered along his journey made a difference in history.
His humanistic approach and ability to turn challenges into opportunities perfectly align with our vision of wine tourism:
to innovate and transform
with technology and knowledge.
Moreover, this name holds a special meaning for Adela. Her second surname is Álvarez, but her great-grandfather shortened it, as it was originally Álvarez Taladriz Cabeza de Vaca. We like to imagine that, in some way, we are descendants of this great man, making it even more meaningful to carry his legacy in our company's name.
ADELA
This well-travelled Riojan is empathetic and disciplined.
She is a little obsessed with helping the wine world take advantage of and make the most of digital opportunities.
If you offer her a wine and good conversation, you make her happy.
JOSE
This well-travelled Riojan is empathetic and disciplined.
She is a little obsessed with helping the wine world take advantage of and make the most of digital opportunities.
If you offer her a wine and good conversation, you make her happy.
CARLOS
This well-travelled Riojan is empathetic and disciplined.
She is a little obsessed with helping the wine world take advantage of and make the most of digital opportunities.
If you offer her a wine and good conversation, you make her happy.
ARMANDO
This well-travelled Riojan is empathetic and disciplined.
She is a little obsessed with helping the wine world take advantage of and make the most of digital opportunities.
If you offer her a wine and good conversation, you make her happy.
JULIETA
This well-travelled Riojan is empathetic and disciplined.
She is a little obsessed with helping the wine world take advantage of and make the most of digital opportunities.
If you offer her a wine and good conversation, you make her happy.
Shall we talk?
If you think you could get more out of your wine tourism, website, online store, or wine club—match! We’re a team that listens, supports you, and makes things easy so you can showcase real results. Leave us your details, and we’ll get in touch with you:
